"Impure" will be shown in the cinema at 4 PM Kenyan time, coinciding with the Period Action Day. It will officially open in cinemas one day before, aligning with another important date, the International Day of the Girl Child, and has premiered in Kenya on September 7th 2024 in Kenya. "Impure" tells the poignant story of June, a twelve-year-old Kenyan girl who, after experiencing her first menstruation at school, is confronted with the cruel realities of exclusion and shame. "Impure" boldly tackles the taboo of "period shaming" and "period poverty”—subjects that continue to oppress millions of girls worldwide, preventing them from accessing education and equal opportunities. It is the first feature film to date, giving us a unique angle by putting the audience in the shoes of an affected girl to follow her through her struggle. This thought-provoking film is inspired by real-life tragedies, making its release not just a cinematic event, but a catalyst for change.